Start Here
Who I am, what this is about, and the best place to begin.
I’ve spent most of my career in rooms where the goal was to sound certain. Boardrooms, conference stages, church platforms, political rallies. Certainty was currency. If you had it, people followed. If you didn’t, they moved on.
It took me a long time to learn that certainty and wisdom aren’t the same thing.
I’m Will Hinton — a management consultant, entrepreneur, and writer based in Atlanta, GA. I grew up in evangelical culture and conservative Republican circles, built a career helping organizations think more clearly, and along the way discovered that the most important work wasn’t strategic — it was human. Learning to listen before I prescribed. To hold conviction without contempt. To care more about the person across the table than about being right.
This newsletter is where I do that work out loud — across every part of my life.
What You’ll Find Here
Good Will Hinton is a weekly newsletter about what it looks like to hold your convictions without losing your humanity — at work, in faith, in failure, and in the small choices that shape who you become. I write about:
Business & Leadership — What consulting taught me about persuasion, humility, and why human skills still matter more than frameworks. Written for people who manage others and want to do it with integrity — not just efficiency.
Character & Formation — Stories about failure, courage, and the slow process of becoming someone you’re not ashamed of. I’ve frozen on stage, fought in locker rooms, and changed my mind in public. These are the essays about what that costs and what it builds.
Faith & Culture — What happens when belief meets politics, power, and real life. Why tribalism is not the same as conviction. Why partisanship is not the same as principle. Honest questions from someone who’s been inside the tension and is still working through it.
Craft & Style — Essays on menswear, intentionality, and the quiet discipline of showing up well. Not fashion advice. More like: what clothing, craftsmanship, and attention to detail can teach us about character.
Where to Start
If you’re new, here are a few essays that will give you the clearest picture of what this place is about:
BUSINESS & LEADERSHIP
▸ Don't Automate the Relationship — Why the most valuable things in business still require a human touch.
▸ Maps, Not Ladders — Rethinking career ambition as navigation rather than climbing.
▸ The Consultant's Paradox — Why curiosity beats certainty at scale.
CHARACTER & FORMATION
▸ This Medal Changed My Life — An unexpected recognition that reframed failure as formation.
▸ On Learning to Hear 'No' Without Falling Apart — Vulnerability and resilience in a single essay.
▸ The Day I Fought Back — A locker room confrontation and what physical courage taught me about moral courage.
FAITH & CULTURE
▸ Drifting from Evangelicalism, Clinging to Jesus — The title says it all.
▸ Possession of Christian Material — Growing up inside evangelical culture and learning to separate faith from cultural religion.
▸ Voting vs. Vouching — The difference between endorsing a candidate and endorsing a character.
CRAFT & STYLE
▸ The Only Sport Coat in a One-Pony Town - How to dress like yourself without becoming a caricature
▸ Learning to Wear Confidence — What getting dressed intentionally taught me about showing up.
What to Expect
I publish a few times a week — sometimes a long-form essay, sometimes shorter reflections and honest observations. I write the way I’d talk to a friend over coffee: no jargon, no agenda, no outrage for its own sake. Just a person trying to be honest about hard things — whether that’s a boardroom decision, a crisis of belief, a parenting failure, or a well-made sport coat.
Every piece comes back to one conviction that guides everything I write:
Relationships and people matter more than theory, theology, or ideas.
If that sounds like something you need in your inbox, subscribe below. It’s free, and it always will be.
And if you’re already here — thanks for reading. I don’t take it lightly that you’ve given me space in your week.
Grace and peace,
Will
