I’ve spent most of my life trying to understand how good things fall apart — churches, companies, communities — and what it takes to build them back again.
I grew up in the Southern Baptist world of Atlanta, where faith and culture were one and the same. Over time, I’ve watched that fusion shift into something else — a culture war that prizes power over persuasion and visibility over virtue.
But this space isn’t just about what’s gone wrong. It’s about what could go right.
I write essays about faith, leadership, cities, community, and menswear — the things that reveal who we are and what we value, often in ways we don’t notice. Sometimes I write about soccer. Sometimes about business or politics. Sometimes about how the built environment or a well-cut suit can both say something true about human dignity. But whatever the subject, the question underneath is always the same:
What makes people and institutions worth believing in?
If you’re someone who feels disillusioned by the noise but still believes in the possibility of grace — if you think curiosity is a virtue, and cynicism a dead end — this place is for you.
I call it Good Will Hinton because I’m still learning to live up to that name.
What to Expect
Essays on faith, culture, leadership, and renewal
Stories from my own life — from the Bible Belt to the boardroom to the tailor’s fitting room
Reflections on business, cities, soccer, and style — all as acts of meaning-making
A steady undercurrent of hope, humor, and humanity
New essays arrive weekly. Each one aims to be a little candle against the cultural fog — not to shout over it, but to help us see a bit more clearly.
Why I Write
Because the world doesn’t need more outrage.
It needs people who can hold conviction and compassion in the same breath.
It needs people who remember that faith isn’t about winning; it’s about being faithful.
And because I still believe that all things sad can become untrue.
Join Me
Subscribe if you want to read reflections that sit somewhere between theology and sociology, between work and wonder, between a well-worn suit and a well-lived life — a space where culture and conscience meet.
Maybe, together, we can learn how to build things that last.
